Job description

About the Role

We are looking for a dynamic and creative Marketing Executive to join our growing team. This is an exciting, varied role suited to a driven individual who thrives in a fast-paced environment and wants to make a real impact across multiple areas of the business. You will take ownership of key marketing functions including influencer partnerships, press outreach, content creation, e-commerce development, wholesale development, and customer service.

What We're Looking For

• 1-3 years of experience in a marketing role, ideally within a consumer brand or fashion/lifestyle environment.

• Proven experience running and optimising Meta Ads campaigns with real budget responsibility.

• Hands-on experience with email marketing platforms (Klaviyo) including automations.

• Comfortable with analytics tools such as GA4 and Meta Ads Manager, and able to turn data into clear decisions.

• Strong understanding of social media platforms, especially Instagram and TikTok.

• Excellent written communication skills for press releases and outreach.

• Highly organised with the ability to manage multiple projects simultaneously.

• A proactive, self-starter attitude with a passion for growing a brand.

• Comfortable working independently and taking ownership of tasks.

Key Responsibilities

Ecommerce Development

• Identify and implement SEO improvements to drive organic traffic

• Track Average Order Value (AOV) and develop strategies to improve it

• Manage product uploads to the website, ensuring accuracy and quality

• Develop and implement product upsell strategies to increase revenue

Paid Social & Performance Marketing

• Plan, execute and optimise Meta Ads campaigns (Facebook & Instagram) with a focus on ROAS and CAC

• Run A/B tests on creatives, audiences and copy to continuously improve paid performance

• Manage paid social budgets and make informed decisions on spend allocation

Email Marketing

• Own the email marketing strategy, including campaign planning, copywriting, and scheduling

• Build and manage automated flows (welcome series, abandoned cart, post-purchase) to drive revenue

• Grow and segment the email list to improve targeting and engagement

Analytics & Reporting

• Own a regular marketing report covering key metrics across all channels — social, paid, email, SEO and press

• Use GA4 and Meta Ads Manager to analyse performance and translate data into actionable insights

• Track KPIs and make recommendations on where to focus effort and budget for maximum impact

Customer Service

• Manage customer service queries for approximately 2 hours per day, ensuring timely and professional responses

• Develop and maintain an up-to-date customer service policy sheet

Influencer Programme

• Set up and manage an affiliate programme from the ground up

• Coordinate influencer gifting campaigns and track success rates and ROI

• Monitor and manage influencer budgets, ensuring spend is within agreed targets

• Calculate influencer offer values by applying the agreed budget multiplier

Press Outreach

• Write and distribute compelling press releases to relevant media contacts

• Proactively reach out to press contacts and follow up to maximise coverage opportunities

• Research journalists and editors via Instagram and other channels to obtain contact details for outreach

• Track and report on all press coverage, monitoring brand mentions and recent features

Content Creation

• Produce and manage all trending video content for social media platforms

• Create and manage all content for Meta Ads campaigns

Wholesale

• Identify and approach boutiques across London to explore wholesale opportunities and grow brand presence

Salary & Benefits

• Salary: dependent on experience.
• Opportunity to grow with an exciting, fast-moving brand
• Start Date: June
• Hands-on role with real ownership and creative freedom
• London-based

Do you want to join our team as our new Marketing Executive? Then we'd love to hear about you!

Send your:

• CV
• Cover Letter
• AND a graphic of promoting our next Pop Up (feel free to use any imagery on our social media or website to do so) to:

info@mollyolivia.com

Subject: Marketing Executive Application